Doha: Vodafone Qatar has launched its latest brand campaign to drive positive action throughout the country during the Holy month of Ramadan. ‘Yes, We Can Renew and Rebuild’ is the first time that Vodafone has launched such a large, sustainability-based campaign, and is one of the first times that Qatar has seen such a focus on the topic on this scale.

This initiative is very much in line with Qatar National Vision 2030 of promoting green-living and sustainability.

Residents of and visitors to Doha will see Vodafone paint the city green through its new installations, that aim to draw attention to the importance of sustainable living and recycling using plant life that is native to Qatar.

As part of the campaign, Vodafone is tackling the high volume of food waste in homes across Qatar. Through a partnership with Seashore Recycling, Vodafone will be giving away free Bio Box composting bins to encourage households to recycle their food waste during Ramadan and turn it into compost, which can then be used at home.

Furthermore, Qatar Foundation’s schools will participate in this campaign encouraging the students and parents to recycle their food waste during Ramadan and turn it into compost.

Shaikha Rashid Al Naimi, Head of Brand & Communications, Vodafone Qatar commented: “Sustainability lies at the heart of our brand, and we are proud that Vodafone continues to be a beacon of environmental action in Qatar. We are firmly committed to supporting sustainability causes and believe that urgent action is needed to address climate change and preserve the planet for future generations. We know that together we can change our habits for the better to protect our planet, and we will continue to develop and provide innovative solutions that can help to create a more sustainable future for all.” To find out more about Vodafone’s Ramadan campaign and to get involved, please visit: www.vodafone.qa/BeTheChange

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