TAG Heuer showcases unique timepieces at 2022 Doha Jewellery & Watches Exhibition

May 13, 2022

Doha: TAG Heuer, internationally renowned fine timepieces manufacturer, returns this year to Al Majed’s pavilion at the 2022 Doha Jewellery & Watches Exhibition, showcasing a variety of unique timepieces. This year, TAG Heuer presents the TAG Heuer Aquaracer Professional 200 Solargraph, a timepiece with exceptional quality and performance which brings new meaning to ‘made for outdoors’.

The new model represents an important milestone for TAG Heuer, as it is the first timepiece from the brand utilising calibre TH50-00 produced by La Joux Perret, using the renowned and proven “Eco-Drive” solar dial technology for the first time in Switzerland.

TAG Heuer is now using the sun, a limitless energy source, to create a timepiece whose movement integrates an innovative solar module, named Solargraph. TAG Heuer’s solar movement provides a host of guaranteed benefits. With the Solargraph movement, no need to change the battery of the watch, it recharges with the sun or artificial light. The movement needs only two minutes in full sunlight to keep the watch running for a whole day.

When fully charged – after less than 20 hours under the sun, the watch can run for six months. If the timepiece stops working, you just need to expose it again to light for ten seconds to make it work again, thanks to its ultra-efficient recharge time. To develop this reliable and very efficient movement Calibre TH50-00, TAG Heuer has teamed up with the Manufacture of La Joux-Perret based in La Chaux-de-Fonds, using the renowned and proven “Eco-Drive” solar dial technology for the first time in Switzerland. Caliber TH50-00 is developed and produced exclusively for TAG Heuer. The TAG Heuer Aquaracer Professional 200 Solargraph will benefit from an extended international warranty up to five years.

The new TAG Heuer Carrera Plasma features lab-grown diamonds. This marks a major milestone in the over 160-year company history and the watch industry at large. This technical disruption is a new way of mastering design and the play of light with material, and the versatility of lab-grown diamonds provides unbounded creativity.

And what better model to choose for pushing the boundaries within the traditional luxury watchmaking technology, design codes and history than one of the most iconic of all TAG Heuer watches: the TAG Heuer Carrera. By adding the cutting-edge aspect of lab-grown diamonds into its product universe, TAG Heuer also adds a whole different level to the creative freedom and possible diamond shapes, as well as implementations of different design techniques using lab-grown diamonds. This also offers consumers something truly individual to them, a product which involves innovative technology and uses it in an avant-garde way.

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