Qatar, April 9, 2017
Chevrolet cars’ exclusive dealer in Qatar, Jaidah Automotive’s Independent Aftermarket (IAM) Wholesale Department, held a technical seminar on Osram automotive lamps for customers.
The seminar discussed product updates on Osram automotive lamps, new introductions to the market, and shared technical specifications and information on performance as well as efficiency innovative lamps, which have a longer life and high durability. The technical seminar comes as part of Jaidah Automotive’s IAM plan to offer a complete range of comprehensive after-sales service to customers in Qatar. In order to create product awareness, wholesale, trade, retail and workshop customers were invited to attend the interactive seminar in an effort to offer them technical information, product and packaging updates, features and benefits about LEDs and innovative lamps.
The seminar was attended by K T Rao, manager of Automotive Wholesale; Zeki Bagran, general manager of Jaidah Automotive IAM; Murali Vasan, sales director of Osram Lighting ME; Cincura Miroslav, CEO of Osram Lighting ME; Gorgenc Melike, marketing manager of Osram Lighting ME, as well as 100 customers. Rao explained that Osram automotive lamps are made in Germany and manufactured in state-of-the-art facilities that function on high-tech technology and equipment.
“We are proud to say that Osram automotive lamps have a 60% market share in Qatar, which is the highest market share in the region. During the past 10 years we did not receive a single product complaint, which goes to show the quality of the product and customer trust in the brand.”
Osram automotive lamps are available for complete range of vehicles, including passenger cars, SUVs, light trucks, heavy duty trucks, and trailers.
Bagran thanked the customers for their ongoing support to establish Osram automotive lamps in the market which indicates the strength of Jaidah Automotive’s partnership with the brand. “Osram Automotive has 110 years of history and heritage, which reflects our vision of always providing the best quality brands to our customers.”
During the event, Ali International Trading Establishment, Flash Car Accessories and Al Fajer Auto Spare Parts were presented with appreciation awards for their continued support to the brand. During the event all customers were presented with special promotions on products.
Vasan thanked the customers and stressed that Osram Lighting would not have been able to achieve the highest market share in the region without a strong partner like Jaidah Automotive on the ground in Qatar.
Appreciation awards to top sales staff at Jaidah Automotive IAM were also given at the event. Billy Mathew, sales consultant, received an award for highest sales achievement, and Antonio Fernandes, sales supervisor, received an award for highest innovative lamps sales. Miroslav provided a product presentation about the newest features, specifications manufacturing facilities, as well as world-wide branches. He also provided technical information about various types of innovative lamps and LED’s which gives longer life and high durability.